Mind-blowing video about insurance
КАМАКО, PRIMARY J. WALTER THOMPSON BELARUS
Bright Side + Play
Shooting a commercial that would show the devastating effects of insurance risks.
Tornado in the office! The atmosphere of insurance risks was conveyed through the image “everything around is collapsing”. Difficult staged shooting with slow motion.
There was a real hurricane!! involving lots of special equipment and pyrotechnics on the set. Thanks to the pyrotechnics - all the actors were safe and sound and even the plants in pots were not damaged :)
of the shooting shift
Increase in brand awareness through a spectacular and effective TV campaign.