A video conveying the luxurious ambience and style of the new Armani Casa clubhouse.
Armani / Casa Residences houte couture & Vos'hod
In the center of Moscow an elite house is built, interiors of which were designed by the fashion Armani House. Our task was to create a video that would embody the philosophy of elegance and luxury inherent in the fashion sketches of the Italian House.
The shooting was prepared in two weeks from scratch in Dubai. Every frame of the video was carefully drafted as if it was a piece of art. We succeeded in catching the elusive brand vibe in the video and combined it with a sense of reliability from the developer.
The famous Armani lamp was searched not only by assistants and props, but also by creative and art directors. Eventually, we did not need a lamp in Moscow, because the filming took place in the presidential suite at the Armani Hotel in Burj Khalifa, Dubai. All the preparations for the shooting took only six days!
days in Moscow
of exclusive fabrics involved
The video turned out to be very atmospheric — the client was satisfied. Soon, a large-scale advertising campaign will be launched.