Chitorio. Image Video
(Production)
TV commercial
00:30
Delicious Chitorio cookies advertising
Client
Slodych, Salmon Graphics
Creativity
Bright Side
Production
Bright Side
Director
Papa Chi (Latvia)
Cameraman
Vadim Poteev
Summary
The task was to create such an advertisement so that the viewer could taste the cookies' flavor.
Process
We created a video where one small bite carries both the hero and the viewer to the most unexpected places — and in all these places you want to dance. Each shot is extinct with cinematic clarity because the atmosphere must be perfect.
Interesting facts
All filming was carried out in an open area and refined with the help of a large amount of computer graphics. According to the law, only Belarusian citizens could be in the shot, nevertheless, we succeeded in finding citizens of color.
63
packs of cookies
were eaten to find the correct images
46
people
worked on the site
Results
Increased brand recognition in Belarus
