Live better
(Production)
Image video
01:00
An image video about dream supporting. Creation an image video based on inspiration and the image of strong support
Client
Ak Bars Bank
Creativity
Bright Side
Production
Bright Side
Director
Vladimir Beck
Cameraman
Egor Protsko
Summary
Launch of the bank's first advertising campaign in a long time with a new creed "Live better".
Process
There’s an image video with quite emotional story about a girl-artist and her father, who does everything to make his daughter's dream come true. No promises and direct sales — a pure bright emotion about who supports us on the path to success.
Interesting facts
The general producer was filming on Skype, sitting in quarantine. The picture of the leopard was created by a famous artist; it was presented as the gift to a client after filming. During the filming, it turned out that most of the crew prefers boiled tongue for lunch.
3
months’ work:
from stragedy to launch PC
24
hours
non-stop work a day
Results
It’s the most successful promoting campaign in the history of the bank. The quantity of the brand requests to the official website has increased by more than 50%. AK BARS Bank reached the top 3 in terms of voice share on TV — this means that the audience met the bank's advertising with almost the same frequency as the videos of Sber and Tinkoff Bank.
