An image video about dream supporting. Creation an image video based on inspiration and the image of strong support
Ak Bars Bank
Launch of the bank's first advertising campaign in a long time with a new creed "Live better".
There’s an image video with quite emotional story about a girl-artist and her father, who does everything to make his daughter's dream come true. No promises and direct sales — a pure bright emotion about who supports us on the path to success.
The general producer was filming on Skype, sitting in quarantine. The picture of the leopard was created by a famous artist; it was presented as the gift to a client after filming. During the filming, it turned out that most of the crew prefers boiled tongue for lunch.
from stragedy to launch PC
non-stop work a day
It’s the most successful promoting campaign in the history of the bank. The quantity of the brand requests to the official website has increased by more than 50%. AK BARS Bank reached the top 3 in terms of voice share on TV — this means that the audience met the bank's advertising with almost the same frequency as the videos of Sber and Tinkoff Bank.