Live better. Key Visuals
(Creative)
Key visuals
Graphics and photographs in support of the advertising campaign
Client
Ak Bars Bank
Creativity
Bright Side
Production
Bright Side
Summary
We continued the stories of the characters of the image and product videos in cozy photoshoot. Photos were used to create unique promotional materials in the style of the brand.
Process
Right on the set, we made a separate Key Visual for each video of the campaign. The concept of the photo is to capture "true emotions" without the gloss of standard advertising posters. The concept of banners is to play with emotions using geometric shapes and highlight the main message with color.
Interesting facts
Shooting Key Visuals took place right during the shooting of the video. The film crews worked like the hands of a clock: while the cameramen moved to the next location, the photographer and art director worked with the actors.
на 50
percent
increase in brand awareness
Results
Increase in brand target requests.
