Live better. Products videos
(Production)
Products videos
00:30
Series of products videos
Client
Ak Bars Bank
Creativity
Bright Side
Production
Bright Side
Director
Vladimir Beck, Anton Zverev
Cameraman
Egor Protsko
Summary
There’re the individual stories about people who use the bank's products in order to make their lives even better. Integration the brand into the audience everyday perception.
Process
Four bright product videos about simple human stories. Consumer loans exposed through a pair of snowboarders in love. Products for business are represented through a father who is inspired to change his work with his daughter’s drawing. Mortgage and refinancing — through the family, where the child decides to "help parents" with repairs. Three separate stories add up to the fourth — we tell about debit cards through the characters of all previous videos, showing different products and immediately “integrating” them into the lives of the characters.
Interesting facts
In the video about mortgages, our general producer (Easter egg) starred for two whole seconds! Some of the shots were taken accidently. It could ruin the shooting, but the director “caught” them and turned into a “highlight” with vivid emotions (a boy who soils his jacket and a snowboarder dropping the tickets). During a terrible fog in Moscow, we managed to create a snowy story on the street, meanwhile frightening all the cars passing by.
на 50
percent
increase in the quantity of the brand searches on the official website
4
videos
with independent stories
2
seconds
of our general producer in the shot
Results
The most successful advertising campaign in the whole bank’s history.
