Digital-presence
(Creative)
Advertising campaign
Digital strategy for colored diamonds
Client
ALROSA
Agency
Bright Side
Creativity
Bright Side
Production
Bright Side
Summary
Telling target countries about the collection of colored diamonds, considering the language, mentality and unique communication platforms.
Process
The case was peculiar. We’ve created and maintained platforms not only in global social networks (Facebook), but also in segments of the closed Chinese Internet (Weibo). Generated informational, viral and educational content; publications were created by native speakers. We developed unique creative formats under different headings, which significantly increased interest in the brand.
Interesting facts
One of the few agencies on the market that has acquired Weibo. Think it's easy? Try it in Chinese! We collaborated with local experts to keep up with country-specific trends. We conducted a constant and very deep analytics of the presence.
400
posts
on Facebook and Weibo
3
thousand
followers without ads
Results
We designed, filled and promoted the brand's social networks from scratch. Increased brand awareness through native content without direct advertising.
