Digital strategy for colored diamonds
Telling target countries about the collection of colored diamonds, considering the language, mentality and unique communication platforms.
The case was peculiar. We’ve created and maintained platforms not only in global social networks (Facebook), but also in segments of the closed Chinese Internet (Weibo). Generated informational, viral and educational content; publications were created by native speakers. We developed unique creative formats under different headings, which significantly increased interest in the brand.
One of the few agencies on the market that has acquired Weibo. Think it's easy? Try it in Chinese! We collaborated with local experts to keep up with country-specific trends. We conducted a constant and very deep analytics of the presence.
on Facebook and Weibo
followers without ads
We designed, filled and promoted the brand's social networks from scratch. Increased brand awareness through native content without direct advertising.