Atmospheric promo
(Production)
Image Video
01:30
A video conveying the luxurious ambience and style of the new Armani Casa clubhouse.
Client
Armani / Casa Residences houte couture & Vos'hod
Creativity
Bright Side
Production
Bright Side
Director
Vladimir Beck
Cameraman
Eugene Kozlov
Summary
In the center of Moscow an elite house is built, interiors of which were designed by the fashion Armani House. Our task was to create a video that would embody the philosophy of elegance and luxury inherent in the fashion sketches of the Italian House.
Process
The shooting was prepared in two weeks from scratch in Dubai. Every frame of the video was carefully drafted as if it was a piece of art. We succeeded in catching the elusive brand vibe in the video and combined it with a sense of reliability from the developer.
Interesting facts
The famous Armani lamp was searched not only by assistants and props, but also by creative and art directors. Eventually, we did not need a lamp in Moscow, because the filming took place in the presidential suite at the Armani Hotel in Burj Khalifa, Dubai. All the preparations for the shooting took only six days!
14
pre-production
days in Moscow
1
day shooting
in Dubai
55
samples
of exclusive fabrics involved
Results
The video turned out to be very atmospheric — the client was satisfied. Soon, a large-scale advertising campaign will be launched.
