Banking
(Production)
TV commercial
00:50
Mind-blowing video about insurance
Client
КАМАКО, PRIMARY J. WALTER THOMPSON BELARUS
Creativity
Bright Side
Production
Bright Side + Play
Director
Olga Ivanenka
Cameraman
Vadim Poteev
Summary
Shooting a commercial that would show the devastating effects of insurance risks.
Process
Tornado in the office! The atmosphere of insurance risks was conveyed through the image “everything around is collapsing”. Difficult staged shooting with slow motion.
Interesting facts
There was a real hurricane!! involving lots of special equipment and pyrotechnics on the set. Thanks to the pyrotechnics - all the actors were safe and sound and even the plants in pots were not damaged :)
16
hours
of the shooting shift
Results
Increase in brand awareness through a spectacular and effective TV campaign.
