Hold the Dzerzhinka
(Production)
International TV commercial (CIS)
00:30
Shooting of the commercial in the music style — movements in combination with standard food filming
Client
OAO Agrokombinat “Dzerzhinskiy”
Creativity
Bright Side
Production
Bright Side & Play
Director
Olga Ivanenka
Cameraman
Vladan Pavich (Serbia)
Summary
Creative advertising campaign "Hold the Dzerzhinka". The commercial should be dynamic, musical and interesting to watch.
Process
We’ve created a story through overplaying the name “Hold the Dzerzhinka”. The dynamic video combines the "dance of simple movements" and the aesthetics of food shooting.
Interesting facts
For several shifts, artists and food stylists rehearsed movements to achieve absolute accuracy. At the pre-production stage, an animatic was created with inter-sounds and music so that the movement and sound were perfect.
4
shifts
of movements rehearsals
60
million
views
5
countries
of scope
Results
We’ve increased the sales of "Dzerzhinka" through a dynamic and delicious video.
