Hold the Dzerzhinka
International TV commercial (CIS)
Shooting of the commercial in the music style — movements in combination with standard food filming
OAO Agrokombinat “Dzerzhinskiy”
Bright Side & Play
Vladan Pavich (Serbia)
Creative advertising campaign "Hold the Dzerzhinka". The commercial should be dynamic, musical and interesting to watch.
We’ve created a story through overplaying the name “Hold the Dzerzhinka”. The dynamic video combines the "dance of simple movements" and the aesthetics of food shooting.
For several shifts, artists and food stylists rehearsed movements to achieve absolute accuracy. At the pre-production stage, an animatic was created with inter-sounds and music so that the movement and sound were perfect.
of movements rehearsals
We’ve increased the sales of "Dzerzhinka" through a dynamic and delicious video.