Peas and Corn
(Production)
TV commercial
00:30
Sweet TV commercial about love with no sugar
Client
Green Ray
Agency
Bright Side
Creativity
Bright Side
Production
Bright Side
Summary
During the pandemic, new green ray products were introduced to the market — peas and corn. We supported sugar-free products with a sweet video in the format of an animated interview.
Process
Flirty Corn and Sporty Peas — the story of an animated but very sincere first crush. No sugar but sweet emotions. The video was made in a split-screen format — the viewer immediately sees both heroes, which allows you to declare not one, but two products at once in the video. The trendy presentation — the style of the interview — highlighted the video in the information field.
Interesting facts
The video was created by the crew completely remotely: there was just the toughest quarantine period in the world, but we still continued our work. The characters were designed from scratch. To make them more vivid and real, we wrote their biographies. Moreover, some members of the crew even made fanfiction with them :)
While working on the script, the creative crew ate more than 100 cans of corn and peas!
на 300
percent
increase in product sales
26
iterations
of the characters were done before both we and the client were satisfied
Results
We have completed all KPIs and conducted a successful advertising campaign during the pandemic using only computer graphics.
