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Shoes for a busy children's schedule
(Production)
Image video
00:30
Image video in rap style. TV commercial with dynamic modern filming and a specially created soundtrack
Client
Kapika
Creativity
Bright Side
Production
Bright Side & Play
Director
Olga Ivanenka
Cameraman
Michael Khursevich
Summary
We reach a new level — in addition to children's shoes and clothes, we also touch upon the teenage segment. A new segment needed a new approach and a new video.
Process
We started treating children as adults — and found spectacular positioning. From "three times children's shoes" we switched to "shoes for a busy children's schedule." We created a video in the trendy style of Tik Tok clips with the integration of a simple catchy track. On the set, children show their parents the vibes of their active childhood life — kids know what kind of shoes they want; they have already made their choice.
Interesting facts
We rapped out by the entire creative production group to assess the capacity of the soundtrack. We even thought of recording an album!
18
versions
of soundtracks for the video
на 450
percent
increase in sales during the advertising campaign
Results
Overfulfillment of KPI in 5 times and shooting an advertisement with a catchy soundtrack.
Look how tasty it is
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