Shoes for a busy children's schedule
Image video in rap style. TV commercial with dynamic modern filming and a specially created soundtrack
Bright Side & Play
We reach a new level — in addition to children's shoes and clothes, we also touch upon the teenage segment. A new segment needed a new approach and a new video.
We started treating children as adults — and found spectacular positioning. From "three times children's shoes" we switched to "shoes for a busy children's schedule." We created a video in the trendy style of Tik Tok clips with the integration of a simple catchy track. On the set, children show their parents the vibes of their active childhood life — kids know what kind of shoes they want; they have already made their choice.
We rapped out by the entire creative production group to assess the capacity of the soundtrack. We even thought of recording an album!
of soundtracks for the video
increase in sales during the advertising campaign
Overfulfillment of KPI in 5 times and shooting an advertisement with a catchy soundtrack.