Summer and winter shoes collections
(Production)
Image video
00:30
Set of 2 videos for TV
Client
Kapika
Creativity
Bright Side
Production
Bright Side & Play
Director
Olga Ivanenka
Cameraman
Aleksandr Mishin, Vadim Poteev
Summary
The advertising campaign of two seasonal commercials for the largest children's clothing brand.
Process
A simple but impressive video that presents brand as an everyday, versatile companion for any family with children. Depending on the season, we’ve chosen situations that cause maximum positive emotions for both adults and children.
Interesting facts
Both videos were filmed in Belarus. During the filming of the summer video, there wasn’t any difficulties — even a small one. (It seems like we’ve been on the vacation with the client). While filming a winter video, the crew accidentally bought a live bunny — and it became a superstar! The snow on the set is, of course, artificial. As the snowman.
на 300
percent
increase in sales
12
million
people scope
30
people
on the set
Results
We exceeded the KPI by 3 times, shot two commercials fully revealing the functionality and practicality of shoes for a busy children's schedule.
