Summer and winter shoes collections
Set of 2 videos for TV
Bright Side & Play
Aleksandr Mishin, Vadim Poteev
The advertising campaign of two seasonal commercials for the largest children's clothing brand.
A simple but impressive video that presents brand as an everyday, versatile companion for any family with children. Depending on the season, we’ve chosen situations that cause maximum positive emotions for both adults and children.
Both videos were filmed in Belarus. During the filming of the summer video, there wasn’t any difficulties — even a small one. (It seems like we’ve been on the vacation with the client). While filming a winter video, the crew accidentally bought a live bunny — and it became a superstar! The snow on the set is, of course, artificial. As the snowman.
increase in sales
on the set
We exceeded the KPI by 3 times, shot two commercials fully revealing the functionality and practicality of shoes for a busy children's schedule.