Increase in brand sales through a series of soulful commercials
Bright Side + Play
Vadim Poteev, Nikita Penegin
Maladzechna's video series is a combination of a high-quality product with beautiful authentic locations and good scripted dramaturgy.
Videos full of bright longing for mother land. The concept combines the taste of the brand's products with a clear tradition and respect for the past. There is a lot of awe and authenticity: even the voiceover text sounds in Belarusian.
All three videos were shot simultaneously in the suburbs of Minsk in order to optimize the client's budget. On the first day we filmed indoors, on the second — outdoors, on the third - with a hexacopter.
of shooting day
We’ve shown longing and a very reverent love for mother lands through visual associations. We linked the story with the high quality of the product and its naturalness, traditional for the Republic of Belarus.