Maladzechna
(Production)
TV commercial
00:25
Increase in brand sales through a series of soulful commercials
Client
Veles-Meat
Creativity
Bright Side
Production
Bright Side + Play
Director
Olga Ivanenka
Cameraman
Vadim Poteev, Nikita Penegin
Summary
Maladzechna's video series is a combination of a high-quality product with beautiful authentic locations and good scripted dramaturgy.
Process
Videos full of bright longing for mother land. The concept combines the taste of the brand's products with a clear tradition and respect for the past. There is a lot of awe and authenticity: even the voiceover text sounds in Belarusian.
Interesting facts
All three videos were shot simultaneously in the suburbs of Minsk in order to optimize the client's budget. On the first day we filmed indoors, on the second — outdoors, on the third - with a hexacopter.
3
videos
shot simultaneously
12
hours
of shooting day
Results
We’ve shown longing and a very reverent love for mother lands through visual associations. We linked the story with the high quality of the product and its naturalness, traditional for the Republic of Belarus.
