Rosatom Worldwide adv
(Production)
TV commercial
00:50
TV commercial about "clean" energy. A metaphorical video about the impact of each person's choice on the world in which we will live tomorrow
Client
Rosatom
Creativity
Bright Side
Production
Bright Side
Director
Olga Ivanenka
Cameraman
Ivan Lebedev
Summary
Creation of an internationally positive image of the brand and nuclear energy in general.
Process
We’ve created a story with 3D graphics, where the future of the planet is literally in the hands of people. Using the Rosatom app, the heroes change the world — the air is purified, the city is filled with light and color. Green energy is the key to a green future.
Interesting facts
The Third Ring Road was blocked during preparations for the World Cup in order to shoot a cyclist. The client's special request was a "European-style". It is impossible to recognize in which city the video was filmed; meanwhile it was filmed in Moscow.
40
countries
premier
500
million
people coverage
Results
We shot a combined video sequence using live footage and CGI graphics, which explains the role of nuclear energy in an eco-friendly future in an original and simple way.
