Kama Tyres “Viatti summer”
(Production)
TV commercial
00:30
Epic video about reliable tires saving in difficult situations
Client
Viatti
Creativity
Bright Side
Production
Bright Side
Director
Alexey Belov
Cameraman
Ivan Lebedev
Summary
We tried to create an advertising campaign that will reveal the slogan "Reliable tires for Russian roads". Viatti is a strong brand with a masculine character. The goal was to stand out among other competitors using visual, conceptual and directorial solutions.
Process
There’s a plot in the Hollywood dynamics about a lifeguard who comes to the aid of a climber. The shooting is complex and exciting, the locations are quite impressive, the speed is high, and the reliability is on its maximum.
Interesting facts
The video was filmed in the Kazbegi-Gudauri mountains in Georgia at an altitude of 2200 m. We mixed filming, khachapuri (Georgian dumplings), shooting stories and wine. A fire truck was used for rain, which flooded the actors. We filmed two cars with two cameras in parallel in order to make it right on time. The tires are really cool; they have withstood the whole wild drift many times.
на 22
percent
increase in brand awareness
130
million
scopes
Results
Significantly increased brand awareness, standing out among competitors due to the "European" quality pictures, beautiful panoramas of mountains and an epic plot.
