Wild Edens
(Production)
Image video
01:30
Emotional image video
Client
National Geographic & Rosatom
Agency
Mikhailov and Partners
Creativity
Bright Side
Production
Bright Side
Director
Olga Ivanenka
Cameraman
Eugene Kozlov
Summary
Wild Edens is an international collaboration project of Rosatom & National Geographic. Four documentaries tell about the fragility of the environment, the impact of carbon energy on nature and the possible future of the planet. We created a video where we looked at the planet through the eyes of children — because they are the ones who will see the future
Process
There’s an inspiring beautiful video showing through children's emotions the connection between caring for nature and the future of our planet.
Interesting facts
We conducted a casting with four hundred children to find young actors.
45
countries
with video premier
18
days of work:
from the creativity to the result
326
children
casted in 3 days
Results
The video turned out to be viral — due to virality, we got the cheapest viewing in the history of the agency.
